Logo de Logan

Welcome to Logan

It's about humans.

We are a human-centered, data-powered, and experience-driven group of mobile marketing specialists on the mission of enabling smartphone users to discover and engage with new products and services trough personalized advertising experiences.

In the era of cognitive advertising, Logan, the biggest independent mobile marketing company in Latin America, creates meaningful connections between mobile consumers, brands, E-Commerce´s and developers.

Welcome to Logan

It's about humans.

We are a human-centered, data-powered, and experience-driven group of mobile marketing specialists on the mission of enabling smartphone users to discover and engage with new products and services trough personalized advertising experiences.

In the era of cognitive advertising, Logan, the biggest independent mobile marketing company in Latin America, creates meaningful connections between mobile consumers, brands, E-Commerce´s and developers.

  • +300 Million unique users
  • +800 Mobile Campaigns
  • +600 Advertisers
  • +300 Publishers
  • 6 Offices

Capabilities

Consulting

We help our clients outpace digital disruption by designing new mobile-first strategies, tailor made data analytics and campaign management solutions. When change is constant, brands need to be constantly changing.

  • MOBILE-FIRST STRATEGIES
  • TAILOR MADE ANALYTICS
  • CUSTOMER EXPERIENCE
  • CAMPAIGN MANAGEMENT
  • MOBILE COMMERCE
  • PROGRAMMATIC

Creative Experiences

Once we have identified the right audience for each message, we engage with it through immersive ad experiences delivered on a one-to-one basis. We are committed to build sustainable storytelling across interactive formats that are respectful of the browsing experience and relevant to each user.

  • NON-intrusive banners
  • MOBILE FIRST AND CROSS-DEVICE CREATIVE-STUDIO
  • MULTIPLE AWARD-WINNING CREATIVE TEAM
  • APPS AND MOBILE WEB DEVELOPMENT
  • OUT OF HOME CAMPAIGNS

Dynamic Retargeting

By effectively targeting users, optimizing campaign performance with personalized banners and precisely predicting purchase intent, we help companies execute a comprehensive mobile growth strategy to encourage purchasing from people who have already downloaded their apps.

  • target identification
  • personalized creative experiences
  • Predictive purchase intent technology

Capabilities

User acquisition and engagement

Logan focuses on the entire conversion funnel, from prospecting and customer acquisition to driving post-install activation and purchasing.

  • Customer retention
  • Post-install activation
  • Purchases
  • Multiple pricing options, like CPA/CPI/CPC/CPM/CPCV

Brand Wareness Campaigns

By mixing our signature Super-Small-Data with personalized advertising experiences, we deliver cognitive ads that help brands manage all their mobile marketing needs. From large-scale awareness to one-to-one user engagement, at Logan we will always be focusing on conversion.

  • LARGE-SCALE AWARENESS
  • ENGAGEMENT
  • COMMERCE

Programmatic

Our Data-informed approach to programmatic purchasing engages prospects through a wide range of creative possibilities and sequential messages. Be it Open Exchange or Private Marketplace, we offer dedicated support for all campaigns.

  • DATA-INFORMED PROGRAMMATIC OFFER
  • CREATIVE DRIVEN PROGRAMMATIC OFFER
  • COMMERCE AND AWARNESS
  • BUSSINESS INTELLIGENCE AND BENCHMARKS

Exclusivities

Propietary IPs

Signature Data Processing and profiling method. While data is important, the right data is essential.

Learn More [+]

Our trademark Geo-Location tool allows advertisers to engage with users on mobile apps or sites and identify their visits to brick and mortar locations.

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A tech-performance consulting firm focused on improving client´s online performance by developing new mobile user experience and machine learning strategies.

Learn More [+]

Management

Juan Carlos Göldy

Co-Founder & CEO

A pioneer in the Latam digital advertising market, Juan Carlos has a broad background of over more than 20 years in companies like Tutopia.com and InZearch which he founded and then sold to Newscorp Group, to eventually became the top online media company in Latin America. Juan Carlos remained at .FOX for 7 years, leading the regional operations and leading Facebook ́s and LinkedIn ́s business development in the region.

He is the CEO of Logan and also serves as the current Argentina’s Chairman and a Latin American board member of the Mobile Marketing Association.

Ignacio Alvarez Saez

Co-Founder & President

Started off as Creative Director for leading global brands like Sony, McDonald ́s, Bank of America and Air France. Thus he was recruited by Gameloft, largest world mobile games developer, to steer the marketing of this powerhouse in Latam. Then founded Convoy, digital agency based in France and Latin America.

At Logan Ignacio, an active speaker at industry summits, is focused in accelerating business growth and product and service excellence while, obsessed with productivity, manages the Sales, Innovation, Interactive Experiences and Marketing teams.

Manuel Tomé

Co-Founder & Senior Vice President

Since the beginning of Digital Ventures he stood out in Business Development. From then on he kicked off a brisk enterprising career that got him to manage the branch in Argentina of the Brazilian eCentry and serve as Commercial Director of Jack Brothers, agency which he co-founded.

At Logan, Manuel’s strong business acumen and entrepreneurial spirit enables him to steer the company ́s commercial deployment in the pure-players ecosystem.

Our Offices

Buenos Aires

Av. del Libertador 5990,
10th floor
T (+54 11) 5218 8810

Mexico City

Av. Ejército Nacional 598,
Int. 402, Polanco
T (+52 55) 4627 1500

Lima

Calle Independencia 120,
Office 602
T (+51) 999 138 925

São Paulo

Rua Pereira Leite 323, Vila Madalena
T (+55 11) 96035 2552
T (+591) 6700 3333

Guatemala City

5ta Av. 5-55 Zona 14 Europlaza Torre 1 Nivel 2
Oficina 237
T (+502) 2386 8837

La Paz

San Miguel J28, P6 Of 1A
T (+591) 6700 3333