News

  • #fact

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    09.10.2015
  • Sao Paulo MMA Forum

    Marco Scabia, Logan´s Business Development Director for the Brazilian market, adressing the audience at the MMA Forum Summit held in Sao Paulo.10464312_978228898931249_1076941801348206167_n

    09.10.2015

    Marco Scabia, Logan´s Business Development Director for the Brazilian market, adressing the audience at the MMA Forum Summit held in Sao Paulo.

  • Logan at Buenos Aires IAB Now summit

    Ignacio Quintana, Logan´s SouthCone Business Development Director, was a keynote speaker at the IAB Now show.

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    09.10.2015

    Ignacio Quintana, Logan´s SouthCone Business Development Director, was a keynote speaker at the IAB Now show.

  • #innovation

    Screen Shot 2015-09-29 at 11.01.07 PM

    09.10.2015
  • IMG_4461

    Get Logan´s Ad Units app on your mobile device

    Logan Ad Units experience is now available on our exclusive iPhone & Android apps.

    For Ad Specs, creative examples and state-of-the-art mobile ad experiences at your fingertips, the Logan Ad Units Apps is your portable portfolio fix at the time of planning and discussing mobile campaigns.

    Updated every month with new Ad-Units, you´ll also find creative examples,  groups for audience segmentation and industry KPI´s benchmarks.

    Android: https://play.google.com/store/apps/details?id=me.convoy.logan&hl=es_419

    iPhone: https://itunes.apple.com/ar/app/logan-app/id955484789?l=en&mt=8

    05.10.2015

    Logan Ad Units experience is now available on our exclusive iPhone & Android apps. For Ad Specs, creative examples and state-of-the-art mobile ad experiences at your fingertips, the Logan Ad Units Apps is your portable portfolio fix at the time of planning and discussing mobile campaigns. Updated every month with new Ad-Units, you´ll also find creative examples,  groups for audience segmentation and […]

  • Smartphones, the new first screen.

    By Luis Caretta, Head of Product at Logan.

    The advance of mobile constantly impacts on the consumption of other media. Today, the average Argentine spends almost 60 percent more time in front of his smartphone rather than watching TV. For many, mobile is today their first screen and not the second screen everyone talked about some years ago.

    Smartphones are increasingly becoming the center of our lives. When we need or want something we reach to our pockets almost involuntarily. These micro-moments, to give them a name, take place throughout our days while we read articles, search for products, solve our problems and make decisions.

    Many times, these micro-moments happened while people are consuming video on their smartphones. This give us the ideal moment to engage and impact our consumers in an extremely intimate experience.

    Meanwhile, these little screens keep catching our attention and making a deep impact in our lives. In fact, Latin America has the most engaged mobile video users: 61 percent of them watch short videos (5 minutes or less) at least once a day. Additionally, 41 percent claim to watch longer videos daily, surpassing more technologically advanced markets such as USA, Europe and Asia.

    So, how can brands leverage this situation and get closer to these users? Following, the keys to achieve this:

    Understanding the mobile user

    In first place, it’s crucial to understand the user’s behavior and the medium. It’s always recommended to choose short videos and try to make the content attractive to your target audience.

    Business case: Nike

    Nike Argentina launched a pre-roll campaign to promote their mobile app, Nike Football. This campaign had a 60 second video, doubling the recommended length for mobile. However, a combination of relevant content, precise segmentation and brand appeal resulted in excellent campaign results.

    Enrich the user’s experience

    Mobile video is not only pre-roll, you can also enrich the user’s experience within a rich media unit, including click to call or click to map buttons, or a photo gallery. Given the tight relationship between mobile and social networks, it’s also a good idea to include share buttons to promote your content organically.

    Business case: Subway

    Subway ran a rich media campaign to impact workers in Buenos Aires’ downtown during lunchtime. The banner consisted of an interstitial built on HTML5, using a video to showcase Subway’s menu and a click to map button to get directions to the nearest store.

    To learn more about these cases and their results, please take a look at Maro Scabia’s presentation, Business Development Director of Logan Brazil, presented at MMA Forum Brazil: Mobile Transformation in September 2015.

    02.10.2015

    By Luis Caretta, Head of Product at Logan. The advance of mobile constantly impacts on the consumption of other media. Today, the average Argentine spends almost 60 percent more time in front of his smartphone rather than watching TV. For many, mobile is today their first screen and not the second screen everyone talked about some […]

  • Logan notebooks

    Ask for your favourite one on our next meeting

    Functional day-to-day items with an arty twist. Logan´s notebooks are perfect for jotting down notes, rethinking ideas or for making sketches. There are four different colourfully patterned cover concepts for you to choose.

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    02.10.2015

    Functional day-to-day items with an arty twist. Logan´s notebooks are perfect for jotting down notes, rethinking ideas or for making sketches. There are four different colourfully patterned cover concepts for you to choose.

  • Juan Carlos Göldy e Ignacio Álvarez Sáez de Logan: “En América Latina el branding mobile está a punto de estallar”

    Entrevista publicada en Movilion
    http://www.movilion.com/juan-carlos-goldy-ignacio-alvarez-saez-logan-granding-mobile/

     

    Juan Carlos Göldy e Ignacio Álvarez Sáez son dos de los fundadores de Logan, compañía que se define como un club de medios mobile. En esta entrevista con Movilion dicen que no son una ad-network. Que hoy no tienen competencia, porque el tráfico es un commodity. Explica cómo hacen para segmentar audiencia a partir del ID de cada celular. Y por qué creen que lo importante es quién ve un aviso, y no tanto dónde se lo muestra.

    ¿Cómo está el negocio de la publicidad móvil en América Latina?

    Juan Carlos Göldy: El mercado está dividido en dos, en branding y en performance. El performance es la porción más importante. Para el branding, recién hace unos años que hay dinero disponible en Latinoamérica, unos 50, 60 millones de dólares anuales. En 2010 había muy pocas campañas. Yo estaba trabajando en Fox y tenía una visión del mercado latinoamericano bastante real, gestionaba el trabajo de 9 directores de venta en 9 países y eran 75 vendedores en toda la región. Eso me daba una percepción integral de lo que estaba pasando. Y era complicado que una marca de branding entienda qué hacer en móviles, que tenga un sitio optimizado para móviles o una aplicación, o que entienda que puede hacer publicidad en tabletas aunque no tenga un sitio optimizado para móviles ya que puede segmentar y llevar a su sitio.

    (más…)

    02.10.2015

    Entrevista publicada en Movilion http://www.movilion.com/juan-carlos-goldy-ignacio-alvarez-saez-logan-granding-mobile/   Juan Carlos Göldy e Ignacio Álvarez Sáez son dos de los fundadores de Logan, compañía que se define como un club de medios mobile. En esta entrevista con Movilion dicen que no son una ad-network. Que hoy no tienen competencia, porque el tráfico es un commodity. Explica cómo hacen […]

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